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Without question, there is a direct connection between a comfortable and properly fit golf grip and higher performance. Grip size is as important a golf club fitting element as shaft flex and clubhead loft, and is directly related to the quality of a shot. A grip that is too large is often associated with people slicing; and, a grip that is too small is often associated with people hooking. A grip that is not comfortable forces golfers to try to find a comfortable place for their hands, leading to poor hand positioning.

Despite being such an important piece of golf equipment, the vast majority of a golfer's grips are in need of maintenance or replacement. Many golfers underestimate the importance of proper, comfortable grips, and further, think that all grips are the same. And that is because up to now, pretty much all grips were the same--comprised of a rubber compound that makes for a heavy, hard grip . . . but no longer. Dawgs Golf™ now introduces the world's lightest golf grip with the "Extreme Lite" golf grip series (patent pending).

Since 2005, Dawgs Golf™ has been a leading developer and manufacturer of EVA footwear. Its proprietary blend of super lightweight, closed cell resin EVA and rubber has been used to create the world's lightest golf shoe, and Dawgs Golf™ has enjoyed considerable acclaim for its advancements in the golf footwear industry; however, Dawgs Golf™ had not ventured further into the golf industry until it met Greg Stafford.

Greg Stafford is a genetic engineer, golf professional, recognized long drive specialist, and world record holder. After graduating from UCLA, Greg received advanced degrees from New York Medical College and has spent a majority of the last 10 years studying and teaching driving distance and the biomechanics and physics of the golf swing. During those 10 years, Greg has enjoyed giving more than 20,000 hours of golf lessons in the Las Vegas Valley. In addition, Greg holds multiple world records for driving distance including: 684 consecutive drives over 300 yards, 1,000 drives over 300 yards in a 12-hour period, and 211 drives over 300 yards in 1 hour.

With all of his experience, Greg is a firm believer that the grip may be the most overlooked piece of golf equipment. Drawing from his experience, Greg invented a super lightweight golf grip designed to relieve the issues most golfers find with the standard grip on the market today. Recognizing Dawgs Golf ™ as a leading developer of super lightweight, closed cell resin EVA and rubber, Greg knew he had found the perfect fit for his golf grip.

After months of product development and testing, Dawgs Golf™ is proud to present the "Extreme-Lite" grip series including: the Extreme-Lite, the Extreme-Lite Pro, the Extreme-Lite Tour, the Extreme-Lite Pistol putter grip, and the Extreme-Lite Paddle putter grip. Available for all the clubs in the golf bag, the Extreme-Lite series is offered in multiple sizes to fit every golfer's playability requirements. Dawgs Golf™ is confident that once a golfer feels the Extreme-Lite grip, he will agree that Dawgs Golf ™ truly is a golfer's best friend.

For more information, see www.DawgsGolf.com



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