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Las Vegas – Dawgs Golf (www.dawgsgolf.com), a superior line of advanced-technology super-lightweight golf footwear, will exhibit its fashion-forward high-comfort shoe lines in booth C18 at the London Golf & Tennis Show 2010, which will take place April 30 - May 2 at ExCel, a world-class venue in London. Dawgs Golf Spirit and Ultralite Golf Spirit shoes, known as 'The World's Lightest Golf Shoes', will be among the Dawgs Golf footwear on display.

"This will be an exciting show for us," said Steve Mann, founder, president and CEO of Dawgs Golf. "We are confident the superior comfort, performance, value and style of our footwear will be of great appeal not only to individual golfers but also to golf professionals and golf-industry attendees, all of whom will be seeking what's new and special."

Approximately 35,000 visitors are expected to attend the show. The London Golf Show and the London Tennis Show have merged; this is the first year the two shows will be presented together. Attendees will enjoy a comprehensive interactive experience at the event, with the opportunity to see, try and purchase the latest products.

Ken Schofield CBE, the chairman of the Golf Show Groups Ltd., which owns both the London and NEC Golf Shows, said, "To our knowledge, never before have so many professional bodies from within the world of sport come together to endorse a consumer show such as this. It is testament to the potential of the event that so many people and organizations have signed up as supporters."

Dawgs Golf, a division of USA Dawgs, Inc., was formed last year to extend its premium footwear lines into the golf arena, to meet the needs of players for lightweight shoes that offer all the comfort, style and affordability for which Dawgs are known. Dawgs footwear collections are available in select pro shops, green-grass retailers, sporting-goods stores and other golf retail outlets around the country. In addition to its Golf Spirit and Ultralite Golf Spirit shoes, known as 'the world's lightest golf shoes', Dawgs Golf offers its entire line of high-comfort ultra-soft men's and women's Firestone-licensed work shoes for grounds- and greenskeepers. For kitchen, restaurant and clubhouse workers, Dawgs Golf offers its new line of extreme-comfort slip-resistant Tracker series of work shoes, including the Tracker Pro and the Ultralite Tracker.



Dawgs Golf Spirit Shoes combine style and function with EVA (ethylene vinyl acetate, or closed cell resin), creating "The World's Lightest Golf Shoe", weighing in at 7 ounces for men's size 9 Spirits and 5 ounces for women's size 7 Spirits. Yet the Spirit does not sacrifice weight for comfort. Rather, the built-in properties of high-quality EVA act as a shock absorber for the feet. The Golf Spirit has nine strategically-placed molded rubber spikes embedded in a rubber/EVA outsole for surefooted play, confidence and performance. The handsome Spirit shoe is available in six color combinations. Additional features of the Spirit include an adjustable Velcro strap and ventilation holes for cool comfort. The lightweight Spirit is a convenient golf shoe for travel. Due to the success of the men's and women's Golf Spirit, Dawgs Golf also offers the boys' and girls' Golf Spirit in popular colors.

Dawgs Ultralite Golf Shoes offer features including: extremely light-weight construction; rubber outsole with molded rubber spikes; non-marking; extra-comfort antimicrobial insole; low heel impact; adjustable Velcro strap; arch support; will work with orthotics; ultra soft; super lightweight; easy to clean; and individually boxed with carry handle. Dawgs Ultralite Golf Shoes are available in a variety of colors and sizes for both men and women.

In addition to the Dawgs Golf Spirit Shoes and the Dawgs Ultralite Golf Shoes, the comprehensive lines offered by Dawgs include casual footwear for golfers to wear before and after their rounds. Men's and women's Spirits (without spikes), men's and women's Flip Flops, men's and women's slides, women's "Z" sandals and women's 3-straps comprise the variety of selections. All feature great comfort and style.

The original Dawgs company, Double Diamond Distribution, Ltd., was formed in Saskatoon, Saskatchewan, Canada, in 2005 by Steve Mann and, in 2006, USA Dawgs, Inc. was formed. The concept was then and remains today to provide comfortable, lightweight, affordable performance-based shoes to suit a wide variety of needs. Dawgs Golf shoes carry this tradition to the golf course.

As always, Dawgs are a 'foot's best friend' and now will become the 'golfer's best friend.'

For more information, see www.DawgsGolf.com

Media Contact:
Sally J. Sportsman
407-248-1144
sjsport@earthlink.net


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